THE FALL OF BLACKBERRY:

LINK:http://edition.cnn.com/2012/06/29/tech/mobile/blackberry-fall/index.html

From CrackBerry to 'depressing': The BlackBerry's 5-year fall

By Doug Gross, CNN June 30, 2012 -- Updated 1558 GMT (2358 HKT) | Filed under: Mobile

Some BlackBerry fans still love them, but recent years have been tough for the once-dominant device

(CNN) -- Remember the CrackBerry? Five years ago, the buzzing gadget was all the rage -- the rock star of mobile communication and seemingly every office drone's high-tech status symbol. Sober-minded professionals talked about BlackBerry addiction and "phantom vibrations" that caused users to reach for the devices even when they weren't actually doing anything. "It's like Pavlov's dog," B. Marc Averitt, a technology investor, told The New York Times in 2007, referring to the gut-level longing users felt for the click-clack of the phone's keyboard and humming notice that a new personal message had arrived. Fast-forward to Thursday, and what was the word?